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ALLEN FAMILY FARMS
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  About the mechanics of this site
We have been peddling cows on the web since before the new millennium and knee deep in cow shit since birth, or at least officially on the hook for the dime since graduating from the University of Illinois back on this country's 200th birth day.

A third generation family farm doing it the hard way like the vast majority of unnamed fellow farmers out there. 

Shortly after we brought the game online we also spun off and began doing modest web design for a few worthy area business. Oddly as we slowly grew into Web Design, Web Hosting and even Internet Service as a small yet full service provider we shockingly found our competition was spinning segments OFF to phone companies or flat out shutting down (and breaking their customer's websites which naturally is good for us). In Western Illinois we are the only full service ISP one stop shop I am aware of. See if anyone else will remove a customer's virus or build them a PC and we are a bit unique for sure...but then so were the cows!
 
Unfortunately when you reach a point that everything you do is increasingly a one-man-war business, cows are not the game to choose (unless you want a mediocre herd which the world, and you our cattle customers, needs none of)

Conversely the world is full of people waiting for bad service on their Internet Provider or suffering horror stories on bad web design done by people who don't understand the target business they design for (pretty but non functional) or over promise and forget what all cowboys inherently know: Keep it Simple STUPID! There it is nice that you "always get the boss" when you call.

On that part, forgive the "Twitter" account here, they call that "Web 2.0". On the other side I have always attempted to over support my cattle buyers with every web and business tool available. I won't underestimate anyone's intelligence in this industry. A Tweet quite possibly got used just as the other tools in the past decade you know when the phone rings the day after you post bulls for sale online that cowboys do use the Internet folks, whether they will admit it or not ;-)

So we are all about mechanics. Keep it Simple maybe in appearance but that $120+/hr program scripting under the hood is what makes "pretty yet useless" vs "simple an enabled" something valued to return to.

We have been working on the database scheme for several years now and increasingly finding ways to script it and leverage the data. Data entry itself is relatively painless. We wrote a page so we could select text from an online Angus pedigree and save it in a much simpler text file. 

Once that was done we could display it in a single line listing or take the same data and display in a 40+, page friendly, data searchable sales presentation (as we did here) and we continued to tweak until the current scheme where titles and sale orders are manageable by a simple file of variables plus allow separate sales to be joined and linked (the cow/sire footer) in that same variable file.

More ingenious then complicated and just like in cattle & farming or most businesses if you make it complicated you are bound to fail in the confusion. Oh sure there is a Facebook or Google rich fellow out there to tempt one but practical solutions without the ego lets a fellow help out the neighbors without whining how many thousands of dollars a second it is costing me!

The "pretty" can always be added by simply "dicking" up the look and adding crap around the borders. Oh sure pretty sells I will admit but it is even better if vast amounts of data can be organized and revamped from year to year without hours of tedious work. The years of tedious work I already have done...

...and continue to do in things like the "Mr Ticket" real time harvest ticket posting we do from a cell phone to website each Fall and now can put more time into things like that. 

Of course the real secret to any of this is most web design firms have little understanding the fine differences between a bull and a heifer which is painfully evident when they think someone might have $120+ and hour in discretionary income to pay for web scripting (we do that just for therapy & the challenge) so if they don't understand your problems, don't "get it" how your biz runs, then how are they ever going to ever figure out the right solution for your needs?

But before you toss up your hands in frustration keep in mind when I graduated from the "Big U" back in 1976 they did not have computers or publicly accessible Internet or any of this and now I design sites, administer a hosting platform, personally install Internet and even build / repair PCs time to time. Knowing how the clock works is not a big thing. Making it tell useful time is and unfortunately the web is full of examples of web done wrong...but we are only 1 man and the lucky few keep us busy.


Preston Allen

Allen Family Farms
www.AllenFamilyFarms.com www.AllenFarmilyFarms.US www.AllenFarms.com www.AFFarms.com

Allen Family electronic Publishing
www.AFePub.com www.WestILMall.com www.WestIL.net www.eWestIL.net 


ALLEN FAMILY FARMS
PHONE: 309-221-1427
Smithshire IL 61478